Digital Sanity Supper Club no. 2 took place at the Malmaison Hotel in Belfast on 23 October 2017.
Facilitated by Chartered Marketer Christine Watson – Founder of TrainingMatchmaker.com the #DigiSanity concept has been invented in order to:
i Enable peer to peer learning – digital marketing practitioners and trainers focused on the very latest changes in digital platforms – Chartered Marketer and Digital Sanity Supper Club Facilitator Christine Watson attended armed with a list of 40 (and we’re sure this could’ve been added to) compiled just from September Supper Club to our October date. The concept has been created to help Digital Marketing Trainers keep their awareness, knowledge and skills up to date given how fast the changes are coming at everyone
ii Encourage local networking and collaboration for a like minded bunch of professionals in digital marketing and those delivering digital marketing training – a potential support system if you will (or better still professional friendships). They do say if you break bread together … and attendees get to enjoy a bonus of some very fine Malmaison dining
iii Inspire our Digital marketing practitioners and TrainingMatchmaker.com Trainers to stay ahead of the game. Sharing and hearing stories of real life implementation of the very latest tactical (and sometimes strategic) changes across digital platforms
So, of the 40 changes our Facilitator entered the Supper Club having scribed in advance, given the risk of the conversation ever running dry (is that even likely with a table of diners from our locale?) the Digital Sanity Supper Club diners managed to discuss the below 21 alongside eating supper, supping fruit infused water and/or wine and hearing from Octover Soap Box Slot Speaker Ciaran Connolly of Connolly Cove on Google Maps – which now allows video to be added as well as a brief touch on Pinterest. Ciaran had just returned to Belfast from the Google Local Guides Conference in SF – he was invited to attend as the top contributor from Ireland. As a Local Guide Ciaran has contributed 7,500 photos of Northern Ireland to Google and has between 1 and 1.5 million views per week. Connolly Cove You Tube Channel has also posted more than 500 videos since February 2017.
- Instagram Polls
- Facebook Trials of Facebook Explore
- Snapchat Context Cards
- HTTPS & SEO
- Twitter increasing character count to 280 characters
- Facebook Authorship for Journalists – were we aware of it? has it now been ditched?
- Getting Verified on Twitter
- Google Search Console
- Pinterest adds search ads
- Instagram shopify tags enabling in-stream purchases
- Snapchat Education Courses for Marketers
- Snapchat like frames for Events available on LinkedIn
- Facebook Workplace – collaborations with other businesses
- # Hashtags on Pinterest
- 94% of Smartphone users holding the phone vertically and the impact on horizontally filmed video and photos
- 150,000 Snapchat Spectacles Sold
- Facebook TV – NFL partnership
- Twitter TV and commitment to 16 Live Shows
- Top Influencers using snapchat 33% less
- Instagram hitting 800million active users
- Whatsapp for business – piloting ads and its 1 billion regular users
- NextDoor App
- Google Maps now allows users to upload videos from an android device
- Google Maps allows businesses to add in an offer that is timed
- Google Local Guide growth from 5 million to over 50 million in less than 1 year
- Google Maps v Trip Advisor
- You can request to loan the Google Street View Trekker
- The gamification of Google Maps – Local Guides earn points, points bring rewards such as more storage space etc
- The thought leaders our Digital Supper Club Marketing Practitioners and Trainers were following
- Google 360 Degree photos
- Snapchat Geo Filters for Brands or personal use and the cost variances
- The Stickiness of Instagram
- User generated content on Instagram
- Swipe up to buy on Instagram for 10,000 followers or more
- Panoramic Photo uploads to Facebook
- Candi Software
- Muted Conversations
- Ad Blockers
- Google Maps being a tool to save you slaving over mileage forms
- Video adverts on facebook blasting return on investment results
- Keyword Ranking
- Url Click through website links and their impact on facebook reach
- The significance of online reviews and the importance of responding to all reviews – positive with brand keywords and negative (but without brand keywords) as organisation responses are visible as well as the review
- The week of Digital by BBC in Belfast 11-17 November
- The launch of Fascinating Company by Rosemary and Ashleigh
- The implications of staff faces being within video content uploaded to Google Maps
- The frequency of the Google Street Car
- Facebook Stories now being open to Brand pages on facebook
- Making branded custom frames in facebook
- Polyvore
- Shapr – LinkedIn meets Tinder apparently!
- Twitter – new bookmark feature
- Twitter lifespan – apparently just 18 minutes lifespan on average per tweet
- Twitter Tweetstorm feature
- Ads on YouTube
- You Tube Channels
- Facebook testing new subscription option in instant articles
- Facebook testing our image based search for related products
- Messenger Lite which takes up less and 10MB on your phone and can run on 2G
- New Creative Dynamic Tool on Facebook (A/B Split Testing)
- LinkedIn Business – Company Pages
- Facebook – paypal within messenger
- New SEO tool: SiteBulb
- Chat and Chat Bots
- Google new editing tools – a business can now edit how it appears in search results from within the search results
- Daniel Rowles
- WatsonmyDear (Janet that really was very kind of you!)
- Joanne Sweeney Burke
- Niamh Taylor (another local marketer)
- Smart insights
- EConsultancy
- Gary Vaynerchuk
- Professor Mark Ritson
- Marketing Week
- Inc.com
- Forbes
