My name is Frances McArdle and I am 20 years old. I am a second-year student at St Mary’s University College, Belfast currently studying the BA Liberal Arts Degree Programme with Business Studies. I have completed my six-week traineeship at Trainingmatchmaker and Watson & Co. Chartered Marketing founded by Chartered Marketer Christine Watson. At the beginning of my marketing traineeship, I highlighted certain goals that I wanted to accomplish throughout the six-weeks in my Learning Plan. In this blog, I will list my greatest achievements and the online learning resources that I have benefitted from using and the courses that I have completed during my time at TrainingMatchmaker.com.
I have also completed the introduction to email course, the blog post on how to write the perfect email listed on Make It Click and emailed a number of professionals one-to-one throughout my traineeship. My trainer Christine Watson also showed me how to create a MailChimp ezine and I learned that you must acquire the email addresses in a GDPR compliant way and allow people to unsubscribe when sending your email.
I am in my second year at St Mary’s University College in Belfast studying the BA (Hons) Liberal Arts Degree Programme with Business Studies. I am currently carrying out my university work online due to the current pandemic with Covid-19. My specific subject area in my course is Business Studies and my favourite functional area is marketing. I enjoy exploring different types of digital marketing such as social media marketing, email marketing, content marketing and Search Engine Optimisation (SEO).
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