Hi, My name is Krzysztof Lewandowski, I’m from Poland and I completed a four-week traineeship in Belfast, Northern Ireland. I started the traineeship on the 30th of September at trainingmatchmaker.com which was created by Watson and Co. Chartered Marketing founder: Trainer Christine Watson. In this blog, you can see what training I undertook, what I learned and which goals I reached following research and learning commitments that I made for my first blog: My Learning Plan.
Instagram
I use Instagram every day to contact my YouTube fans and show them photos of the wonderful places that I visit. Now I have learned many interesting things through the free online instagram course by Facebook Blueprint. As part of my traineeship, I drafted lots of Instagram for business content and I also had amplification of my instagram story posts by clients of TrainingMatchmaker including Libraries NI – my photos for the #BookWeekNI campaign with BBC NI and I am proud of this achievement.
My Trainer Christine Watson showed me a free app – Quik by Go Pro – it is for both android and iphone and you can use it on a desktop too. During my traineeship I practiced using my travel pictures. I found it a quick and easy way to create video content from photos and videos.
The English Language
Improving my English is one of the most important achievements. During my stay, I learned to understand the local accent and decipher the quick-talking nature – because the locals in Northern Ireland speak very fast which is hard to understand for someone who has english as a second language. My written English is also better than before and I developed my written English through writing blogs and communicating with my colleagues in email and whatsapp.YouTube
I am a Minecraft YouTuber – my YouTube channel has over 60,000 subscribers and more than 3 million total views. Thanks to the YouTube Playbook for Creative Advertising course – a free online course that I completed during my traineeship in just a few hours I now know the YouTube ecosystem and some of the strategies behind its creative content, some tools that will take my creativity to the next level and optimize my campaigns and I found out also how I can reach my audience, hold their attention and earn their love. I enjoyed this course and would recommend it.Canva
During the traineeship, I learned how to use Canva for business – it is a free platform (you can pay for premium) on which you can easily create a design that will be very useful for various websites, blogs and social media. I found it very simple and there is a free canva course by canva listed on trainingmatchmaker.com that I completed. I created a number of canva graphics for my training provider and here is one below which I have embedded into this blog from instagram:Today At Apple
At Victoria Square, Belfast I completed several Today at Apple courses that helped me improve my photography and video skills. Now with newly learned knowledge, I feel I can take more beautiful photos and create more lovely videos which will be very useful in future projects. There are lots of free course choices but the courses that I completed were: Photo Skills – photography on iphone, Video Skills – getting started with iMovie, Video Skills – recording techniques with iphone and a Video Walk across Victoria Square shopping centre. These courses were only up to one hour long each I enjoyed them and I learnt a lot – photo and video skills taught the basics including some handy settings in iphone to improve your photo and video capture and the video walk was a bit more advanced.WordPress
I had never used WordPress before my traineeship. With WordPress, you can easily create a website, blog and even an online store. Currently, I’m creating my Learning Log without any problems using WordPress after I created my first blog – My Learning Plan in the first week following a quick tutorial over a coffee by my Trainer: Christine. I have found wordpress very easy to use – the template for this website makes adding a blog nearly as easy as using Microsoft word!Google Local Guide
I use google maps several times a month. However, I didn’t know how Google Local Guides works. During my traineeship I reached level 5 having 97 photos from 15 locations and 5 reviews. A great achievement in my opinion. Whilst reviewing this blog before hitting publish I was challenged to take 3 additional photos to achieve my target of 100 photo submissions and my final 3 photos were of our meeting venue: The Mac Theatre in Cathedral Quarter, Belfast. My contributions over a 4 week period have gained 21,000 views and I will keep contributing as a Local Guide to Google Maps when I return home to Poland and on my future travels.Hashtag Marketing
Following my traineeship I now know more about hashtags and hashtag marketing – I learned the maximum number I can use on instagram and the ideal number to use on instagram and twitter and whilst I now know that I can use them on facebook I also know that facebook users don’t really like them. I used Hashtagify.me to find popularity and new hashtags for social media posts – this was a tool I had not used before. I plan to use hashtags in my future social media posts.Quik By Go Pro
My Trainer Christine Watson showed me a free app – Quik by Go Pro – it is for both android and iphone and you can use it on a desktop too. During my traineeship I practiced using my travel pictures. I found it a quick and easy way to create video content from photos and videos.
