At the beginning of February 2021 I started my CMI Level 5 Certificate in Management and Leadership course at South Eastern Regional College, and to complete this course each student has to undertake a 6 week work placement. It is now the end of my course and therefore the end of my placement with Chartered Marketer Christine Watson and her companies TrainingMatchmaker.com and Watson and Co Chartered Marketing. At the beginning of my placement I wrote a learning plan blog that outlined what I wanted to get out of my time with TrainingMatchmaker.com and the Make It Click portal. I graduated with a degree in Geography and International Relations from the University of Aberdeen in 2018 but I wanted to enhance my knowledge and skills surrounding the marketing and digital marketing industries. I hoped to complete some courses and gain experience using a number of digital marketing tools.
Social mediaI set out to gain a better understanding of how to use social media from a professional stand point. I wanted to complete a wide range of courses and use multiple tools and I successfully completed:
https://t.co/OKEUB7M0Q2 @trainingmatches #elevateyoursocial #marketingtrainee pic.twitter.com/WdSBQL7jz1 — Beth Godfrey (@bethgodfrey23) February 18, 2021I have also started and will continue until I finish the Fundamentals of Digital Marketing course from Google Digital Garage. As mentioned in my learning plan blog I am part of the generation that grew up with social media, it’s a very normal thing in day to day life being a millennial however it was an interest of mine to get more into the professional side. I developed and edited a new Twitter account as well as revamping my LinkedIn profile after attending the BBC Academy’s Digital City event about LinkedIn by TrainingMatchmaker.com trainer Louise Brogan. During my placement I was also able to create my own pictures and captions for the TrainingMatchmaker.com Instagram site, which were also posted, in edited form, to the Twitter and Facebook for business accounts. It was also very interesting to get an insight into the data that comes from social media posts, throughout my time on placement we looked at Facebook insights, Instagram insights, Twitter insights and I was able to look at my own LinkedIn post insights as well as getting a glimpse into the Google Analytics of TrainingMatchmaker.com.
WordPressPrior to starting my placement I had some knowledge of WordPress and how it works thanks to my time as a reporter and co-editor of The Tab, an online student newspaper. However since graduating university I haven’t really looked at it that much so I wanted to learn new styles of writing and learning more about Yoast, a search search engine optimisation (SEO) plugin. My placement with Watson and Co. Chartered Marketing and TrainingMatchmaker.com has inspired me to relaunch my own coffee blog that I created through WordPress. With the relaunch of my own blog and the completion of my certificate from Hootsuite, I set out to learn more about what their scheduling tool does. When I was posting graphics on Instagram to announce my blog I used Hootsuite to schedule the posts in advance so I wouldn’t have to worry about them. For the completion of the CMI Level 5 Certificate in Management and Leadership course that I embarked on I had to come up with a change management plan as part of my assignment, I used my experience and knowledge of Hootsuite to suggest creating a content calendar and the use of scheduling tools to save time and maintain content frequency.
CanvaWith learning more about the world of digital marketing I was introduced to the photo editor tool, Canva. This tool allowed me to make graphics and other things for use on social media sites as well as using it in my own time to create a new logo for my coffee blog. Throughout my placement I had many chances to improve my Canva skills as I got to create different graphics for various projects.
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