Bio
Social media Trainer Ruth Young helps businesses and entrepreneurs get the very best from social media. Delivering training to company owners, directors and staff Ruth’s workshops cover creating and publishing creative content and content planning.
Before Ruth went self employed in 2019, she worked mainly in the not-for-profit sector. She has held a variety of youth work, family support and training roles, for well known organisations including Young Enterprise NI and NOW Group.
Each job role required Ruth to effectively utilise social media – to build an organisation’s profile, to engage with supporters and customers, to encourage donations and volunteer support and to boost sales and find new business development opportunities.
Whilst successful at building active and engaged digital communities for her employers Ruth continually challenged herself – engaging in new learning and in keeping up with changing trends, by teaching herself which platforms were best for each organisation’s needs, Ruth was able to discover all the tricks of the trade for boosting engagement and visibility, and optimising profiles by tweaking settings and polishing online presences.
Creating content, providing professional training, and developing confidence in other people – these were the things that fires Ruth up in her work, and the things she felt she was at her best at doing. When she decided to take the leap into self-employment, choosing what to do was the easiest part!
As a trainer and mentor Ruth has worked with a range of industries and businesses including Crossen Engineering, ‘Epitome Living’ Smart Home Solutions, ‘Impossible Mental Health’ CBT Therapy, Social Enterprise ‘Madlug’, the South Eastern Health and Social Care Trust, and Symphonia Gin.
Her services include working one to one alongside you or with your team, and at your pace, to show you how to do a range of tasks to make social media more understandable and achievable. Ruth takes steps to ensure that her social media training, mentoring and consultancy is designed around the unique requirements of each training client.
Training available by Ruth includes:
- How to use your social media platforms to connect directly with your customers and clients
- How to use Facebook
- How to use Instagram
- How to use LinkedIn
- How to use Twitter
- How to use TikTok
- How to use Snapchat
- How to create and implement a content plan
- How to identify and connect with target audiences
- How to create social media content – producing graphics and editing videos
- How to schedule content
- How to understand the data behind social media
- Choosing which social media platforms work best for your organisation
- How to create and measure paid for advertising campaigns
- Refreshers to help you keep up to date with the latest changes in platforms and within each platform
The options are endless. If you would like mentoring, training, or expert guidance and support to make the most of social media for your business, Ruth will gladly connect directly with you to talk through your ideas and needs.