Louise Brogan (Social Bee) is a social media consultant and trainer, who teaches entrepreneurs and established companies and organisations to market their business online. The aim of Trainer Louise is to explain how to do things online in a simple, straightforward way.

Louise has been working with organisations and small businesses for over five years. In 2017, Louise was listed in the Small Business Saturday Top 100 Small Businesses in the UK, and in March 2018, Louise was awarded Top 50 Small Business Advisors in the UK by Enterprise Nation. Louise is about to embark on accredited training from Facebook and Instagram in order to roll out a training schedule from Facebook in Northern Ireland.

Having worked with various organisations, and across a spectrum of industries, Louise is able to adapt the training and presentations to each audience. As online marketing is not a one-size- fits-all industry, understanding the business needs and the audience will allow Louise to develop a bespoke talk or workshop. This works very well when delivering workshops for sector specific businesses as the content, examples and case studies will be tailored to this market and presented in a way that is real for the practice owners and staff

With 1 billion monthly users on Facebook businesses need to spend time understanding and identifying their target audience and then create engaging, educational and informative content to attract those people who are and can become customers. Given the volume of interaction on Facebook and other social media platforms it is more important than ever that the right type of online content is used and that a targeted approach is used. Louise also trains businesses on the importance of developing their own content online on their own website, and the importance of building up an email list of clients in order to market services directly to their own audience. Mindful of the upcoming GDPR requirements, all advice on email marketing is in line with legal demands.

Louise has delivered workshops to a variety of clients and customers. Previous training clients include Lisney NI, ActionCancer, Ulster University Sports Societies, NICVA and NICVA members, Northern Trust HSC Communications team and at many business networking events.

Louise can provide a range of workshops that can be tailored time wise to the needs and or budget of the group. Topics can be amalgamated to meet needs and again this will take into account the specific sector.

Topics include:

  • Introduction to Social Media
  • Facebook for Business
  • Facebook Advertising
  • Twitter for Beginners
  • LinkedIn and Twitter for Professionals
  • Creating a Social Media Strategy
  • Email Marketing
  • Blogging


Digital Marketing