Dawn Baird

Senior Product Marketing Strategist and Copywriter working with Cybersecurity and other Tech companies worldwide:

– Developing product positioning and messaging
– Developing product marketing strategy
– Creating SEO plans and tactics
– Copywriting for website, product and keyword landing pages
– Writing comparison pages, use cases, white papers, case studies, email newsletters, and social posts
– Training and mentoring new and inexperienced Marketing teams

Senior UX/Technical Writer working with Cybersecurity and other Tech companies worldwide:

– Setting up writing project systems and processes, guides, and templates
– Designing information architecture for large-scale knowledge bases
– Writing support documentation, UX text and microcopy
– Writing naming conventions and naming things
– UX and technical writing
– Researching and implementing keywords and on-page SEO
– Writing use case pages
– Training and mentoring new and inexperienced Tech Writing teams

Senior Learning Developer, Trainer and Lecturer working with UK colleges and universities

– Conducting learning needs analysis
– Designing workplace learning content
– Designing and delivering webinars
– Training and mentoring new and inexperienced Training teams
– Providing ongoing mentoring for clients